Loughborough Lightning x hustl.
It’s so exciting for us to announce that hustl. has partnered with Loughborough Lightning for their 2026 Super League Netball campaign. It’s a partnership that feels incredibly special and personal for us.
We’ve long been fans of netball and passionate supporters of the progress women’s sport continues to make year on year, so announcing our first official professional sports partnership with Loughborough Lightning is a huge moment for hustl. But beyond that, this collaboration represents something much deeper - a full-circle moment that takes us right back to why hustl. exists in the first place.
Netball has always been a part of our story. Lisa, our co-founder, has played netball for well over 30 years (although, granted, not quite at Super League level!) and has experienced firsthand the realities of striving to perform at your very best through different life stages. It was her return to netball post-childbirth - juggling performance, confidence, and the physical challenges women often aren’t encouraged to talk about… that’s what set us on the journey to creating hustl.
That experience shaped everything. hustl. was born from - the belief that women shouldn’t have to compromise, sit out, or feel distracted from doing what they love - especially in sport. Partnering with a team that embodies high performance, development, and empowerment feels like closing the loop on that journey.
This partnership with Loughborough Lightning reflects the progress we want to see across women’s sport - open conversations, practical solutions, and genuine support that allows athletes to show up as their best selves.
Together, we’re united by a shared mission: to support women through every aspect of performance and ensure that periods and leaks never interrupt ambition or achievement. By designing underwear that supports women both physically and mentally, hustl. exists to help athletes stay confident, focused, and free to perform at their very best, without compromise.
Go Get It, Lightning