Our mission
It feels like the world is celebrating women in sports and business more than ever. Women are seizing the spotlight in high-performance spaces – and yet, despite the strides they’ve made forward, one setback remains…
Sanitary products.
Just because there are established femcare brands out there doesn’t mean they’ve established exceptional sanitary products. Even with reduced period stigma and the acknowledgment that women sometimes pee a little when they run, women still face the same old challenges whilst using their sanitary products.
We did our own research and asked a bunch of sporty, everyday women about their tampons, pads and underwear. Think of all the young girls and women you know. Now consider this:
Performance demands consistency – we know this, but too many ambitious women can’t rely on their sanitary products to keep up with their lifestyle. These products leak, they chafe, they’re uncomfortable, they’re outdated. Imagine being a new mum, eager to get back into sport, and your only choice for leak protection when you run is a ‘granny sanny’? No thanks…
That’s why hustl. exists. We provide high-quality period and light incontinence underwear for active girls and women. Performance is our non-negotiable. We make our underwear with a blend of natural and synthetic fibres, prioritising look, feel and functionality, so that you can focus on performing at your best. Be that on the sports field, on stage, or running for that train to make your 9am presentation.
For us, it’s never been about filling a gap in the market. It’s about being able to sit back and watch girls and women reach their full potential and unashamedly win, whether they’re experiencing incontinence post-childbirth or their period has fallen on matchday. It’s not hustl.’s beginnings that matter – it’s where we’re headed. We don’t want women to double up on sanitary products as a precaution. We want to double down on creating underwear that empowers go-getters to go get it.
