PERFORM. PERIOD.

Period underwear built for women who move.
SHOP hustl.

Four styles. Different days.

hustl. Thong Lighter days

hustl. Thong

Invisible under clothing, great for lighter days.

Seam-free design
Light absorbency
Barely-there feel
£19.99
Shop Thong

Real-world credibility.

From elite athletes to everyday wearers, hustl. is trusted to deliver comfort, confidence and performance.

LOUGHBOROUGH LIGHTNING

Official Underwear Partner

Sarah Davies-Smale OLY

Official Underwear Partner

our mission

Your period shouldn’t change your training.

But for too many women, it does. Periods can get in the way, making it harder to feel confident, comfortable and focused when you want to move.

Worrying about leaks

Instead of focusing on your performance.

Choosing darker kit

Just in case.

Carrying backups everywhere

Pads, tampons, spare underwear… it’s a lot.

Changing plans

Playing it safe, or skipping sessions altogether

TRAIN HARD. AND GO GET IT

WHY HUSTL IS DIFFERENT

Made to perform for women who move

It's period protection, for active women.

Bamboo charcoal

Bamboo charcoal

Naturally absorbent, breathable and odour-resistant, so you feel fresher for longer.

Soft and seamless

Soft and seamless

Seam-free where it matters, with a smooth, barely-there feel under clothes.

A fit that moves with you

A fit that moves with you

Designed to stay in place, with stretch fabric that adapts to your body - no bunching, no digging, no distractions.

High performance protection

High performance protection

Multi-layer technology that wicks, absorbs and locks liquid away, so you can get on with your day.

Better for you, better for the planet

Better for you, better for the planet

Thoughtful materials, reusable by design. Less waste is so much better!

Made for real life

Made for real life

Running out at Wembley? Or just running to catch the train for that meeting? hustl. is designed to keep up with you.

HOW IT WORKS

Protection, built layer by layer.

Each layer has a job. Together, they help move moisture, absorb liquid and keep you protected while you move.

01

Bamboo Charcoal Top Layer

Naturally antibacterial, anti-odour and hypoallergenic - it wicks away liquid to the absorbent core, whilst keeping you feeling fresh and dry. For intense movement, bamboo charcoal is virtually tailor-made.

02

Absorbent Core

Absorbs and locks away up to 7 tampons worth of fluid, for reliable protection during movement.

03

Waterproof TPU Layer

Ensures that hustl. underwear stays leak-free, whilst moving with your body for ultimate comfort.

04

Outer Fabric

Our comfortable outer layer, keeping everything secure and in a bunch of colours so you can match your vibe.

COMMON QUESTIONS

You’ve got questions. We’ve got answers.

Everything you need to know, so you can feel confident in hustl.

Will they leak?

All hustl. underwear is designed to be leak proof, so you can be confident to push even on your heaviest days.

+
Our underwear is designed to be leak-free, so you can wear them on their own. If your flow is really heavy, or you just want to feel double-safe, then sure you can combine with something else, but it’s not totally necessary. As an approximate guide, the Hipster will hold 35-45ml fluid, the Shorty 30-40ml, the Slip around 15ml and the Thong 5-10ml.

How does sizing work?

Use our size guides to find your best fit.

+
Choose your normal underwear size and use our detailed size guide if you are between sizes or want extra reassurance.

How do I wash them?

Simply rinse first, then machine wash at 30° - 40° and air dry.

+
Rinse after use until the water runs clear. It's easier to do this when the underwear has just been taken off. Machine wash with your normal underwear, 30°-40° and air dry. Avoid fabric softener, and don't tumble dry.

Are the materials safe?

All hustl. products are independently tested by QIMA to contain absolutely no PFAS or toxic substances.

+
Our underwear is a mix of synthetic and natural materials, with elastane / spandex and nylon for the main body, and then the gusset uses bamboo charcoal, nylon and a leakproof TPU layer. Our underwear has been tested by QIMA laboratories, and is certified to contain no PFAS, or other Persistent Organic Pollutants, nor does it contain any Carcinogenic, Mutagenic or Toxic for Reproduction (CMR) products, in line with Regulation (EC) 1907/2006 REACH, and Regulation (EU) No. 2019/1021 Persistent Organic Pollutants.

What if I don’t like it?

Your first pair is covered by our 60-day guarantee.

+
Our first-pair guarantee lets you try hustl. with no risk. Check the full guarantee terms for eligibility and returns.
60
DAY

OUR GUARANTEE

60-day first-pair guarantee.

Try hustl. risk-free. If you’re not happy, we’ll make it right.

LEARN MORE →